Don't have email addresses?  GREAT!

One thing we hear over and over again is this: "But I don't have enough e-mail addresses for this to be effective."

The fact of the matter is that you (and every other business person) need to build your email address database. By having a newsletter, you have a great vehicle for doing just that.

In fact, that can be the reason for your next call to your customers - "Hi, I have started a free newsletter to keep my customers informed about what's going on and would like to include you in my contact list."

That's a better approach than "What can you buy from me today?"

We see a much better response to newsletters that start with a small database and grow over time than we do to newsletters that begin with huge databases. That's because the smaller ones grow because the people actually sign up for the newsletters - they know what is coming and are expecting it!

The world is changing, and you need to keep up. By waiting until you have more email addresses you are putting your marketing opportunities on hold. We have people who have been using this as the excuse to not use email newsletters for years...and have lost countless opportunities along the way.

Bottom line: if you don't start collecting emails now for a newsletter, when are you going to start?

If you would like more information on how to collect email addresses, read our nationally published story on "Building Your Most Valuable Asset."