On Their Own

Unsecured creditors need a level playing field, which means getting their own investment bankers.

Numerous Chapter 11 cases are being filed by middle-market businesses with secured claims in excess of going-concern values, and many unsecured creditors - typically trade vendors, employees and other service providers - face little to no recovery.

In some recent cases, however, the unsecured creditors committee retaining an investment banker has made the difference between no recovery and a substantial windfall for unsecured creditors.

Unfortunately, for every success story, there are more instances where the bankruptcy court has blocked UCCs from hiring their own investment banking representatives. Resistance comes from various constituents, including the judge, U.S. trustee, creditors and debtor's advisers in the case, all of whom have their own agendas and objections that need to be overcome.

The three most common objections to the UCC retaining its own investment banker are

• No money. The UCC is "out of the money" and can't afford to pay for its own banker.

• Duplicative services. The debtor's banker has extensively marketed or is currently marketing the assets.

• Disruption. Any co-marketing of the assets will be disruptive to the existing sale process.

On the surface, these objections may appear valid in most circumstances. Let's tackle them one by one.

First, the no-money objection: By soliciting input from all parties to the bankruptcy, compensation can be structured to align everyone's interest. To overcome the "who pays" objection, the UCC must devise creative compensation structures. These may include reduced (or no) retainers, a guaranteed downside fee, success fees that are payable based on values above the stalking-horse bid or if the new banker generates distinct bidders that participate or bid at the auction.

Second, the duplicative-services objection: Often courts and attorneys representing UCCs do not understand the subtle but critical differences of marketing a company as a going concern pre-petition versus marketing these same assets in a post-petition context, where few debtors' investment banks are experienced. Differences range from the requirement for new marketing materials describing the events leading up to the filing, the bidding/sale process and timeline of critical court dates, and the restructuring/cost savings opportunities afforded to new owners through the ability to reject unfavorable contracts/leases.

Today, there are hundreds of acquirers with millions of dollars that are dedicated to acquiring assets out of bankruptcy due to the cleansing of liabilities afforded by the Section 363 sale order. A non-bankruptcy banker may be ill-experienced to know of and access these unique pools of buyers.

A debtor's banking team can also experience "deal fatigue" in which so much effort has been expended on marketing a deal that the team literally gives up trying to find new potential buyers. Deal fatigue can also occur from misaligned compensation structures that involve a large minimum fee versus a percentage of the transaction value.

Finally, the "disruptive to process" objection: Some cases need constructive disruption. With the debtor facing severe financial distress or liquidation, many filings today have first-day orders involving a prenegotiated stalking-horse purchase agreement that are intended to chill bidding rather than promote a transparent process that maximizes the value of the estate.

In a recent case, the UCC and its advisers were able to change the initial bulk-only bidding requirement to allow for individual lot bids for the intellectual property, real estate and machinery while still allowing any bulk bidder to participate as long as its bid exceeded the aggregate of the individual lots. In this case, the UCC went from about $30 million out-of-the money to a $40 million in-the-money recovery and the secured creditors received a 100% recovery.

This example demonstrates the many possible benefits of UCCs winning the battle to retain their own investment banker. But in many cases, even an unsuccessful attempt can have benefits for the committee. The very threat of the retention puts the debtor under the microscope of the court, resulting in more open communication and stepped up marketing efforts by the debtor's bankers.

Moreover, it can also result in concessions being extracted from secured creditors through a monetary carve-out for unsecured creditors in exchange for the UCC standing down.

Ricardo S. Chance is an investment banker and managing director of the bankruptcy and restructuring practice of Trenwith Securities LLC.