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SRS Announces Three Important New ANR Distribution
Options |
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 In
our never-ending pursuit to strive for continued
excellence, we are constantly searching to provide more
options for radio distribution for our audio news
releases on behalf of our clients. To that end, in this
issue of the “RadioLand Report” we are pleased to
announce several new exciting distribution options.
[Read
the full article] |
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Measuring a Successful Radio Campaign |
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By
Sean C. Amore
Measuring the precise value of a radio project, like any
other type of media outreach, can prove challenging.
Some clients think that generating generous amounts of
airtime is most important. Others believe it’s total
impressions (audience data). The more fiscal and budget
driven are concerned solely with ad equivalency value
and still others just want to make sure they’ve secured
placements in their targeted states/markets/demos. To
try to keep everyone happy, we evaluate project success
using all of the available criteria.
[Read the full
article] |
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The Power of Sports Talk Radio |
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By
Matt Yancy
Sports talk radio is
one of the most loyal, passionate, addicting, and
desirable of all radio formats. It targets a much
sought-after young male demographic and caters to a
highly emotional and loyal audience.
[Read the full
article] |
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Use a Celebrity as Your Radio
Spokesperson or Not? |
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By Jennifer Lucio
Bennifer, Ana Nicole Smith and Liza Minnelli. Whether we
love them or hate them, celebrities are constantly in
the public eye and in the news. Using celebrities in a
radio PR campaign is an excellent way to bring attention
to your issue or product. Celebrities attract attention
and can add appeal to a not so appealing subject.
[Read the full
article] |
