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Developing a Winning Radio Plan |
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 One
of the things I commonly say during new business
presentations is that the term “Strategies” in the
Strauss Radio Strategies company name was not just added
flippantly or because some may think it sounds
prestigious. One of the things that I believe makes us
better than some of our competition is our ability to
strategize with a client on the most effective forms of
radio outreach that will yield the best individual
client results.
[Read the full letter] |
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Riding the News Cycle |
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By Rita Rich
Like a tidal wave, sometimes you cannot work around a
news cycle, you have to learn how to ride it like an
experienced surfer.
[Read the full
article] |
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A Little Ear Candy Goes a Long Way |
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By
Jennifer McLellan
Magazines use colorful glossy prints and fancy products
to get their readers interested. Hundreds of famous
stars and story lines pull television viewers in and
keep them there. So how does radio draw in its listeners
and keep them? By offering, “ear candy.”
[Read the full
article] |
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Cable TV Nets Tune into Radio |
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By Jason Cohen
Despite the growth of the internet and the development
of 24/7 cable news networks, ratings for radio news and
talk outlets, as we reported in last month’s RadioLand
Report, remain strong and have even experienced an
increase in listenership over the first six months of
this year. What’s more interesting is the trend of
today’s ever-present cable news giants who have
leveraged the power of traditional radio to distribute
their news content and extend their news brands beyond
the traditional set-top box.
[Read the full
article] |
