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Radio's
Importance During Time of Crisis |
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As of this writing,
Hurricane Isabel is approaching the East Coast and the
potential for catastrophe along the Mid Atlantic and
Northeast regions of our country looms. Of course,
whenever emergencies occur, it remains vitally important
for law enforcement, emergency personnel, and government
agencies to remain in instant contact with the public.
One of the major ways – and sometimes the only way -
these groups are able to communicate with the public is
through the use of radio. |
[Read the full letter]
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News/Talk Format’s Ratings Increase Dramatically |
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SRS Staff Reports
There was a surge in listening patterns toward the news
and talk formats by adults aged 25-54 as the demographic
flocked toward news and information radio stations
during the first six months of 2003, according to a new
report released by the radio research and advertising
rep firm Interep.
The report reviewed the performance of news and talk
stations in the nation’s top 10 markets during the first
six months of 2003, with the goal of determining if
there were any significant changes in radio listening
patterns during the period of major war operations in
Iraq.
[Read the full
article] |
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Creating a Successful PSA Campaign |
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By Sean C. Amore
“One in Ten Americans . . .”, “If you or someone you
know . . .” “You may remember me from TV’s Baretta . .
.” We’ve all heard them before. Hundreds and hundreds of
them actually. They involve some cause, are often
heartwarming, demand some sort of action, ask and
sometimes even beg for money, and provide all the advice
you could ever need: they are the public service
announcement or PSA for short.
[Read the full
article] |
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The
Ten Tips for An Effective Spanish
Language Radio Campaign |
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By Jennifer Lucio
September 15th kicks off a month-long celebration of
Hispanic Heritage month. As organizations throughout the
country look to the Spanish media for distribution of
their important messages, Strauss Radio Strategies
examines some of the common mistakes made when
attempting to reach out to Spanish radio stations and
provides a list of 10 top tips to keep in mind over the
coming month.
[Read the full
article] |
