The Importance of Confidentiality

One of the most important aspects of the communications business and for some of our clients that take part in the high-stakes crisis communications and litigation support business is the ability to maintain the strictest of confidentiality. While certainly, most firms will generally respect the confidentiality of their clients, the employees of Strauss Radio Strategies, Inc. understand the requirements of maintaining the strictest of confidentiality and the ramifications if we were to ever break that trust.

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Understanding Audience Size and Reach

By Jason Cohen

There are many different ways to interpret and calculate the audience reach of any radio interview – some more appropriate and accurate than others. But before analyzing the details, let’s first ask the question, where do we even get radio ratings to be able to give to you, our clients, the data?

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Behind the Scenes of Metro Networks

By Rita Rich

According to Metro/Shadow research, 90% of those they surveyed say they consider Metro traffic reports as “important and necessary,” and not as interruptions. In other words, when the music stops on a station, and a Metro report comes on, the listener does NOT change stations.

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The Growing Significance of African American Radio

By Matt Yancey

African American stations are featured among the top-five stations in each of the ten largest U.S. markets, and in Washington, DC, according to the latest Arbitron data, for the 12+ demo, four of the top-five radio stations are African American formats.

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