A Letter from Richard Strauss

I would like to pass on a sincere thank you to everyone for the overwhelmingly positive response and feedback that we received from the inaugural Strauss Radio Strategies Radioland Report. In this, our second issue, we are pleased to announce some extremely exciting news about our ability to provide guaranteed coverage for our audio news releases (ANR) as well as an overview and introduction of the ANR as a PR tool. 

   

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Audio News Releases: A Mutually Beneficial Way to Get Your Message on the Radio

By Sean Amore

Audio News Releases (ANRs) are the radio equivalent to a video news release for television or a press release for print media. ANRs are sixty-second, pre-packaged feeds that can be distributed to individual stations.

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SRS Announces Groundbreaking
New Guaranteed ANR Services

By Jason Cohen

New York, NY – Strauss Radio Strategies, Inc. is happy to announce a number of new options for our clients that are looking to leverage the power of radio through guaranteed placement of audio news releases. These new options will be in addition to the nearly 14,000 radio stations feeds that are already used for each ANR.

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Trend of the Month: Media Consolidation

By Matt Yancey

Deregulation and consolidation in broadcasting have dramatically altered the landscape of the radio industry. Relaxation in ownership rules in 1992 and 1996 have sparked this trend, and a scheduled June 2003, vote by the Federal Communications Commission (FCC) may increase the consolidation of broadcast media even further.

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