December, 2004   Volume 1, Issue 10   

From the Desk of Richard Strauss

Welcome to the December, 2004 edition of the RadioLand Report! Well, it’s certainly hard to believe that 2004 is now headed to a close and before we know it, we’ll be ushering in 2005! This has been quite a great year for Strauss Radio Strategies as we’ve been on the front-lines of many of this year’s most-discussed and important issues, stories, and events.

This year, some of Strauss Radio’s project highlights included radio outreach for the opening of the World War II Memorial in Washington, DC, the 9-11 Commission's Report to Congress, President Clinton’s book tour for “My Life,” and work on the Presidential election campaign. We are also proud of the work we did for the Department of Treasury on the new currency releases and for the radio PSA work we did on behalf of the Christopher Reeve Paralysis Foundation. During the year, we also improved and added to our many radio services.

At year’s close, we’ll have completed our ninth successful year of operations in Washington, DC and will look forward to celebrating at the end of next year our company’s ten-year anniversary. In our New York office, we are proud to celebrate our second year of growth and achievement and look forward to expanding our operations there in the first quarter of 2005.

On behalf of the extremely dedicated and hard-working staff of Strauss Radio Strategies, we wish you an extremely healthy and safe holiday season and a very Happy New Year. We look forward to continuing to work with you in the New Year!

Cheers and Happy Holidays.

Viva Las Fringe Issues

By Sean Amore

Well, for better or for worse, the election’s now been over for over a month, but the punditing and second-guessing still continues in one form or another.

Election 2004 brought with it many surprises for the electorate, the political parties and the media. When the Bipartisan Campaign Reform Act (a.k.a. McCain-Feingold) passed a few years ago, many critics of the then-current campaign funding/spending model applauded it for limiting party and big corporation involvement in campaigns. What came out of the reform though may leave many second-guessing. Many groups found their voice (and their funding) and their opportunity through the political 501(c)(4)s, 501(c)(3)s and 527s.

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TACTIC: Holiday-Time Radio Tours

By Jennifer McLellan

The holiday-rich months of November, December, and January offer excellent radio tour opportunities for all types of topics ranging from obesity, toy safety and drinking and driving prevention, to Martin Luther King Day. Using the timing of the holidays to enhance the quality and performance of a radio tour is a great idea, as long as it’s not too far fetched.

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The 2004 Hispanic Vote

By Jennifer Lucio

The United States Census Bureau recently declared Hispanics as the largest minority group in America, with a population of 39.9 million people – accounting for almost 14% of the total U.S. population. But what did that mean for this year’s election and for Hispanic radio?

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TV Makes for Good Radio

By Matt Yancey

Would you listen to “The Apprentice” or “Survivor” if it were on the radio? Radio industry experts are betting that you will, at least in one form or another. After the enormous success of the NBC reality series “The Apprentice,” Premiere Radio Networks signed Donald Trump to a contract to produce a 90-second feature detailing the business mogul’s analysis of the previous week’s show. The feature has been a huge success, with a reported 300+ stations picking up the short-form programming.

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