Volume I  Issue 6         

 

 

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2004 Looks Rosy - It is important to go on the offense.

At the end of WWII, Europe and the U.S. diverged on economic directions. Europeans favored state ownership of key industries. The U.S. favored regulation and stimulus, leaving the entrepreneurial spirit to direct economic investments. This belief in the human spirit has helped the U.S. become the world's greatest economic power.

The 2001 terrorist attacks, stock bubble meltdown, corporate scandals and the war in Iraq could have crippled any economic power. But many argue that the U.S. acted prudently and aggressively in its economic policy. In particular, the White House and the Fed were both active with energetic policy moves.

A 1-2 punch: The tax cuts of 2003 were not token tax cuts; the 10-year, $350 billion tax cut is the third largest in the nation's history. In particular, the reduction in the capital gains tax from 25% to 15% makes it the lowest capital gains tax rate in the nation's history.

At the same time, the country is feeling the effects of the lowest interest rates in decades. The Fed's interest-rate cuts in response to the above-mentioned challenges have apparently paid off for the US economy. Interest rates continued to ease in 2003 with the Fed Prime Rate dropping 25 basis points, from 4.25% to 4.0%. The easing of US monetary policy helped the economy to weather a shallower recession and milder inflation than most expected. The consequence of aggressive monetary policy is moving past speculation

The first gauge to bounce back was the U.S. stock market, with the Dow Jones industrial average, S&P 500 and NASDAQ up 17%, 20% and 46% respectively.

The manufacturing sector grew at its fastest pace in 20 years in December 2003, with factory employment showing a revival. The Institute for Supply Management's manufacturing index rose to 66.2 in December from 62.8 a month earlier. That's the fastest pace since December 1983. Economists expected 61.5, and readings above 50 indicate growth.

Through the end of 2003, still wary, the venture capital community remained guarded. Going forward however, the venture capital industry expects to see a significant increase in fundraising activity in 2004 according to leaders at the National Venture Capital Association. In terms of venture capital investment, the industry is expected to continue at a pace of approximately $4 billion each quarter in 2004, with the possibility of a slight increase as investor confidence returns.

The percentages of first round deals will likely increase as venture capitalists deploy the remainder of their most recent funds. Investment in early stage companies may see an increase as venture capitalists shift their attention from existing portfolio companies to new ventures. These companies will be the IPO candidates of 2008 - 2011.

Sectors that will continue to be popular investment areas include software, biotechnology, energy and communications. Yet, most funds will be considerably smaller in size than their predecessors, as venture capitalists continue prudent and consistent long-term investing.

And, despite productivity improvements, jobs are coming back. In the week ending Dec. 27, the figure for seasonally adjusted initial job-loss claims was 339,000, a decrease of 15,000 from the previous week's revised figure of 354,000. The 4-week moving average was 355,750, a decrease of 6,500 from the previous week's revised average of 362,250.

Despite an up tick in the economy, a rising tide no longer raises all boats - or at least not equally. Small business owners should take stock of their current health - financial, market and staffing - and act to increase competitiveness and profitability. In a different world with punishing U.S. insurance costs and 3 billion suddenly competitive low cost workers in India, China and Russia, business owners must remember the bromide: make it happen or wonder what happened.

One strategy to maintain the strength of your business is an acquisition. Unfortunately acquisitions have the bad rap that most do not improve stake holder value. However, properly done, acquisitions work quite well. To measure the success of acquisition strategies in creating market leadership, McKinsey published a study of 1,000 mainly industrial US companies over a roughly two-decade period ending in 1999. Of particular note was that this epoch included the U.S. recession of 1990 - 1991.

The study looked at companies that made acquisitions, and divided the acquiring companies into market leaders who remained market leaders (in the top quartile of their industry), and market challengers who became market leaders by moving into the top quartile. Success for these companies came - in part - because both classes of companies continued to make investments in acquisitions through thick and thin.

The then current market leaders made smaller, tactical acquisitions for market consolidation while successful challengers made larger, strategic acquisitions for market position. Market leaders increased their market-to-book value premium by 38 percent when compared to peers. Market challengers increased their premium by 25 percent.

There are other examples of success. For example, Wendy's and McDonalds duked it out in the market using acquisitions: McDonald's purchased the 180- store Mexican Chipotle Mexican Grill and partnered with the Italian specialty chain, Fazoli's. Wendy's countered by acquiring the169-store Baja Fresh Mexican Grill. In the U.S. there are over 2,000 Private Equity Groups continually building businesses by purchasing and integrating groups of related companies and achieving a 30 percent return on their investment.

We argue that growth is imperative for survival. For nearly two decades, The BENTLEY Companies has been dedicated to building business value through both planning and merger and acquisition services. Whether you want to grow internally or acquisitively, you should give us a call.