The Stories

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In this issue...

Pitching Blogs

What Business are You In?

The Rise of PR

Lightspeed PR

 

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Pitching Blogs    

The name sounds more like a sci-fi character than a legitimate news source, but blogs are rapidly becoming authoritative news sources. PR professionals should keep this new type of media on their radar screens.


What Business are You In?     

Now that companies can buy or access media lists and post press releases, some of them seem to think that the efforts of public relation professionals are superfluous.  They take the “do-it-yourself” approach a little too far, and find themselves with the kind of publicity and relationships with the media that they really don’t want.

Book Review:
"The Fall of Advertising and 
The Rise of PR" 
  

Ok, we admit it.  Maybe we are just a tad biased.  However, this book makes a case for the argument that public relations professionals have held for years – that good public relations is essential to building a brand while advertising’s place is in a maintenance role.


PR at the Speed of Light     

Everyone talks about how fast things move now.  Public relations professionals need to be more organized and able to handle crises in minutes, when before they may have had hours or even days.

     

The Costs of an Annual Report

According to a recent study done by the National Investor Relations Institute (NIRI), the cost of producing an annual report has been dropping over time.  Some key factors:

*89% of the corporations now have annual reports online (up from 31% in 1996).

*Outside design firms are charging less for online reports, the price dropping from $12,400 in 1999 to $7,400 last year.

*29% of the companies are using a scaled-down report, with over half using the 10K wrap.

*The average number of copies printed has dropped 6.4% from 1999.

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