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Fracture, Part One:
Broadband’s Impact on PR |
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It took close to half a century, but we are getting
closer and closer to having those wristwatches that will
transmit video, provide instant messaging, and
communicate with virtually anyone on the planet. In a
recent lecture at Columbia University’s Strategic
Communications Program, Trylon CEO Lloyd Trufelman
discussed new technologies and the impact they are
having on information distribution.
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The Ostrich Approach |
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At the onset of inquiries into Martha Stewart’s possible
insider trading, the public response was somewhat
evasive. How many times have we seen a crisis mushroom
because the company or individual involved failed to
take decisive action?
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Two
Way Street |
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Too often, public relations professionals believe the
information flow in this business is one-way: from
companies to the media. However, the recent FCC ruling
that relaxes media ownership requirements should have PR
pros asking as many questions as they answer.
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You Can Be
A STAR!
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Why do some companies get lots of publicity, while
others (yours for instance?) don’t? It is often because
the companies receiving attention have made it a goal to
have one of their executives placed in the spotlight as
an industry “expert.” Here’s how:
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Blogs
Get High
Rankings
Many
companies spend thousands of dollars to get high
rankings in search engines. This has become one of
the best ways to get targeted traffic to a site.
Bloggers are
beginning to find their sites ranked at or near the top
of the rankings - to their surprise!
Why? A
blog is the ideal search engine scoring site. Lots
and lots of fresh, relevant content and tons of links to
and from other sites.
Webmasters
and marketing executives should take a long look at
blogs and rethink their website marketing strategies.
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